Actually, sponsors serve a purpose. Given the considerable cost of bringing in foreign acts, producers are compelled to tap patrons, often corporate in nature, in exchange for collaterals and below-the-line exposure in the runup to -- and during -- the shows. As part of the arrangement, these sponsors and patrons are likewise given tickets to premium sections, the value of which are invariably just a fraction of the aggregate amount of their pledges. Without the involvement of these sponsors, there would, admittedly, be more prime real estate available to end consumers. However, the cost of these seats would most definitely be much, much higher as producers would have no other avenue from which to recoup their outlays.