We all know Apple launched movie rentals during Macworld. so here's the full details. 1.) iTunes 7.6 is required for rentals 2.) You can rent movies at 2.99 and 3.99 for Library titles and new releases respectively 3.) Once you start downloading the movie, you have 30 days to start watching. 4.) After you start watching the movie, the clock time changes and it will notify you that you have 24 hours to finish the movie. 5.) If you are going to watch it on you mobile device (iPods and iPhones) you have to TRANSFER it. so you cannot have more than one copies of your movie, even your copies on iTunes will be gone, and will be given a chance to return it when you sync. (INTERNET IS REQUIRED) 6.) After the 24 hour period is gone, the video (if it is in iPod) will stop and refuse to play even if it's still there. and if you sync back, it will vanish. While in iTunes, it will automatically be deleted. Hope it will shed some light for ITunes store users here in the Phil.