Apple has become a the best smartphone & apps company on the planet. Giving its shareholders and relevant customers and developers great products, services, revenue and shareholder's value. They and Samsung are the only smartphone companies on the planet that make significant profit off their products. All other players are making do with razor thin margins. It's the predominant player in the tablet market. They have split the market into the consumer (iPad) and professional (iPad Pro). All other tablets are "meh" by comparison. Which brings us to the Mac... they have largely placed it in the back burner. Desktops are all but forgotten except for the iMac. Mac mini was released in 2014 & Mac Pro in 2013. The iMac Pro was introduced to please Pros and to see if it's adequate enough for their uses. I think the Mac mini hasnt changed as the demand is good enough to maintain the 2014 model but does not justify an updated redesign. Prices of 2014 parts have dropped down so much that margins has improved over time. Bhphotovideo has the $499 Mac mini for $399. This proves that Apple has a more than 20% margin if you buy it direct from Apple.com. I would hazard a guess that they're making as much as 50% margin on it if bought from Apple.com. At $399 makes the 2014 Mac mini Core i5 (4th Gen) very competitive vs SFF PCs (Small Form Factor) & NUCs (Next Unit of Computing) with 5th Gen Intel Core i3 priced below $276. Although at that price you would need to add a 500GB 5400RPM spindle drive and 4GB of RAM making it hit $399 like the Mac mini. Notebooks, Macbook, MB Air & MB Pro, get as regular as an update as the iMac. In spite of the reliability issue so long as Apple owns up to it (I'm looking at you Huawei's Google Nexus 6P) and correct it in the next refresh then I dont see it as failing. Apple dropped the "Computer" in its name in January 2007 to become Apple Inc. This may explain why they aren't putting as much money into the Mac as before. As I see it they treat the Mac as the iPhone & iPad developer's platform and selling it for other uses as a side project for them. I do not blame them though. Sales of notebooks and especially desktops have stagnated for the last decade extending the 3 year upgrade cycle to up to 6 years.