Introduced in the currently running CES... MEDIALINK. http://www.macworld.com/article/131480/2008/01/medialink.html It connects your Mac to a PS3 allowing you to stream from your Mac to a PS3 and supports multiple formats including MP3, WMA, WAV, MPEG-1, MPEG-2, MPEG-4, H.264, AVI, WMV ASF, DIVX, JPEG, GIF, PNG, TIFF, BMP. It actually uses iTunes and iPhoto too! I dont know about you guys but this makes you think of getting a PS3 more... its a definite plus side on PS3's side. PS3 on a Mac... Xbox360 on a PC.... makes sense to me and makes for a great competition!