Formula 1: 'Grid girls' will not be used at races this season 'Grid girls' will no longer be used by Formula 1 from the start of the 2018 World Championship season. Sean Bratches, managing director of commercial operations, said the change would be made "so as to be more in tune with our vision for this great sport". F1 managing director of motorsports Ross Brawn told BBC Radio 5 live in December that the use of female promotional models was "under review". The new F1 season begins on 25 March. "While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms," Bratches added. "We don't believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world."