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Lurker
New iMac even more exquisite than last one
infoimaging@Forbes.com reports:
Edward C. Baig, 09.30.04, 9:18 AM ET
A softball tech question: Can you name the innovator whose gorgeously distinctive products earn praise from reviewers and almost cultish devotion from customers? The answer: Apple Computer.
Now a toughie: Why in its main business of peddling computers does this same company have so much trouble elevating its minuscule single-digit market share? (With iPod, Apple has shown no problem dominating the portable music device market.)
My father-in-law suggested one answer recently. While admiring my Apple PowerBook, he reckoned he'd already invested way too much time and money in Windows hardware and software to defect to the Macintosh camp. After I informed him that not all his Windows efforts would go to waste on a Mac, he bought his own PowerBook. He is mostly pleased.
I suspect lots of Windows users are curious about Macs nowadays -- and security is a chief cause. The Windows crowd must feel like residents of Florida -- one hurricane after another. The machines appear to be under constant attack from virus writers and purveyors of spyware.
By contrast, Macs have been largely immune. Just as Willie Sutton was famously quoted as wanting to rob banks because that's where the money is, the imbeciles who hurl viruses at PCs do so because that's where the most damage can be inflicted.
Read more.
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10-01-2004 04:08 AM # ADS
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