Disney sings praises of Apple iTunes

[Mac Reporter]

Exclusive digital distribution rights deal for Disney soundtracks

Walt Disney Records has signed a deal with Apple, giving the iTunes Music Store exclusive digital distribution rights until 30 September.

Soundtracks from Disney's classic animated films and Disney/Pixar's computer-animated films will feature in a 'Disney' genre page within the iTunes Music Store.

Full story at vnunet.com

[Henjie]

Originally posted by Mac Reporter
Exclusive digital distribution rights deal for Disney soundtracks

Walt Disney Records has signed a deal with Apple, giving the iTunes Music Store exclusive digital distribution rights until 30 September.

The deal could have been better. Exclusive distribution rights until September 30, 2004? That doesn't seem too long a period. Why do I get the feeling that Eisner & Co. are just testing the waters and won't hesitate to switch allegiance the moment it suits them?

BTW, Disney chose Microsoft's technology for the distribution of some of its digital contents a couple of months back (link). Boo! ;-)


~Henjie