Apple's 'Just One More Thing' Product Design

[Mac Reporter]

Apple is right not to abandon its Mac-envy approach, which really is the pinnacle of the company's product design. While some vendors look to lock in customers, so that they have to live with the products. Apple's panache is creating distinctive products that are so cool some people feel that they can't live without them.

All computer companies must make tough decisions with respect to product design In some ways, Apple (Nasdaq: AAPL) is the exception because the company has tougher decisions to make. Steve Jobs' "just one more thing" aura creates an expectation that every Apple product will be exceptional.

The expectation isn't realistic, but it is the price Apple pays for the secrecy and rumor hype that surrounds new product releases. I anticipate heightened expectations as Apple prepares to release the new iMac quietly hinted at last week.

Read more at MacNewsWorld.