Apple Is Looking Juicier

[Mac Reporter]

Apple has other advantages that could come into play in the next few years. So far, its operating system has proved relatively immune to the hacker attacks plaguing Windows. What's more, Microsoft Corp. (MSFT ) has delayed the debut of the next Windows upgrade until 2006 -- handing Apple a golden opportunity to extend its innovation lead. Apple will roll out a new version of its OS early next year that will include point-and-click videoconferencing and a search feature called Spotlight that makes it easier to find data on a PC.

Some say that by sticking to his high-priced strategy, Jobs is wasting an opportunity to grab market share. That's missing the point. Every other major PC maker has struggled to make money while going head to head with commodity king Dell Inc. (DELL ) Only by focusing on innovative, premium products has Jobs avoided that fate. If he can keep delivering on that formula, Apple's future looks surprisingly bright.

Read more at BusinessWeek online.