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Apple iPod Mini reflects personalities
CNN Money|Reuters reports:
Funky colors seemed silly to some, but they've become a big part of the music player's appeal.
May 12, 2004: 10:19 AM EDT
SAN FRANCISCO(Reuters) - Some pooh-poohed the assorted colors of Apple Computer Inc.'s iPod mini as frivolous, but the digital music players are a smash hit and have become fashion accessories in and of themselves.
Beyond being just a nifty way to listen to music while riding on a bus or working out at the gym, the iPod mini's eye-pleasing design in five metallic colors has made it a reflection of the user's personality, analysts said.
"They are a point of differentiation for the individual and they're almost a status symbol, said Tim Bajarin, an analyst at Creative Strategies. "Because of the colors and its small size, it really is an expression of personality."
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