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Apple's logo, designed in 1977, is an apple with a bite out of it - a friendly symbol of both knowledge and anarchy, contrasted to IBM and the PC world.
Taken from "Designing Brand Identity"
If you have any other cool logos with distinct meanings, share them here!
[Edited on 6-23-2005 by freeformula]
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- 06-23-2005, 12:54 PM #1Mac Freak
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The meaning behind a logo
- 06-23-2005 12:54 PM # ADS
- 06-23-2005, 01:11 PM #2Apple Genius
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Just a rebuttal... there was NO PC world yet to constrast with when the logo was created in '77.
There was IBM alright, but the era of the PC was much later ('83 in fact when IBM introduced the IBM Personal Computer).
- 06-23-2005, 01:13 PM #3Apple Genius
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I remember Steve Jobs mentioned how FedEx revolutionize the post service in the US in one of his keynote. (was it?)
Okay, here's something about the FedEx logo.
There was actually a debate over the net on the subliminal arrow if it was accidental or not.
Note: lifted from www.thesneeze.com.
[Edited on 6-23-2005 by super_ed]
- 06-23-2005, 01:19 PM #4Apple Genius
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IBM's logo is derived from the glow of phosphor CRTs when you typed IBM on them.
Coke's 'wave' logo is actually 2 original coke bottles (one inverted) side by side.
- 06-23-2005, 01:43 PM #5Mac Addict
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The apple bite i think came from this:
Motter Tektura
Prior to the first Macintosh, Apple used a typeface called Motter Tektura, designed by Otmar Motter of Voralberger Graphic in 1975, to accompany the Apple logo with a bite taken out of it. At the time, the typeface was considered new and modern. It was distributed by Letraset.
Originally posted by freeformula
Apple's logo, designed in 1977, is an apple with a bite out of it -
--snip--
[Edited on 6-23-2005 by freeformula]
- 06-23-2005, 01:44 PM #6
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one of my favorite logos: (by the way, i heard from reliable sources [though yet to be confirmed] that the communications department of this institution uses Macs in their day-to-day tasks--which includes of course the concept and design of this logo)
taken from here
- 06-23-2005, 02:43 PM #7Mac User
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You are right, Hannibal! That's a confirmation!
- 06-23-2005, 02:46 PM #8The Penman
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original apple logo believe it or not, here's the original apple logo, from the late 1970s, designed by apple co-founder ron wayne. thank god it didn't catch on
- 06-23-2005, 03:13 PM #9Mac Addict
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@penmanila...is that a newton's apple right there?
Imagine that logo glowing on your PB screen back... looks so...holy....
rt
- 06-23-2005, 04:03 PM #10Apple Genius
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he he he... that looks so 1776...
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