It's going to be a free app initially—essentially serving as demo—giving you an option to unlock the rest of the available content using in-app purchases at an undisclosed amount. It's more or less to be considered a premium runner without any ephemeral consumables so that's good news. I'm happy to buy the game if only to support this favourable direction they're taking. In other news, Animal Crossing and Fire Emblem will be delayed until early 2017 to focus most of their efforts on Super Mario Run. Nintendo's actual response regarding the pricing: "iOS users will be able to download and enjoy a portion of Super Mario Runfor free and will be able to enjoy all of the game content available in this release after paying a set purchase price. More details will be disclosed at a later date. The game has been developed with Mr. Miyamoto as lead creator for Nintendo. Nintendo is also continuing its partnership with DeNA for the launch of Super Mario Run. It will be offered on the App Store this December in more than 100 different countries, and nine different languages." If you're using a U.S. iTunes account, you can opt to get notified when the game gets released by going here. It also works for other countries like Japan, Switzerland, and the UK, but I personally haven't tried anything else outside those four. Most importantly, hopefully we're included among those 100 different countries.