Remember when the book "Iconic: A Photographic Tribute to Apple Innovation" came out? Some folks said, "Okay... It's a photo book of Apple products." Some folks, including myself, thought, "I wonder what Apple had to say about this book." I turns out, the reason why Apple has been pretty quiet as far as that book is concerned is because for a couple of years now, they've been creating one of their own. Presenting: Designed by Apple in California http://www.apple.com/designed-by-apple/ It chronicles 20 years of Apple design, specifically the "story" of Jony Ive and Steve Jobs. And by "story", I mean pictures. The only words in the book are: the title, the line "Dedicated to Steve Jobs", and an intro from Jony Ive. Then it's all photos. Covered in linen, using special paper and inks, and spanning 450 photographs, the book comes in 2 sizes. The 10.2 x 12.8 inches version sells for $199 while the 13 x 16.3 inches version sells for $299. I keep on asking myself why I'd buy this. All I know is I want to. Then again, rumors are circulating that Ive might be leaving Apple soon... The "Iconic" book by Jonathan Zufi is less expensive and actually covers more Apple products (from the earliest products, to prototypes, to software and hardware packaging, and even less well-known Apple products like an Apple digital camera). The difference between that and this book? Well, just look at the title. That's already an extra $100 right there. P.S. Here's a video walkthrough from someone who has both sizes.